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Stray Dogs

Team Stray Dogs has a vast amount of experience with television, print, Internet, and broadcast media. We all have extensive experience with radio and television appearances and our photographs have appeared in many magazines and Web sites throughout the years. A brief summary of some of our media exposure is provided here.

Eco Challenge

The Eco Challenge is seen in virtually every civilized country in the world (the USA Network and Discovery Channel in the US ) by millions of viewers. In fact, the Eco Challenge is one of the most widely viewed television programs in the US and throughout the world. Of course, no one team can promise that their team will be featured on the television program.

 

In addition to the television program, the Eco Challenge race is reported in many major outdoor magazines, non-outdoor magazines, newspapers, Web casts, and other forms of media. As an example, the November 18, 2002 Sports Illustrated magazine featured a full page photograph of Team Stray Dogs in an article regarding the 2002 race in Fiji .

 

 

Raid Gauloises

Twice, team Stray Dogs has been a featured team in television coverage of the Raid Gauloises. For the 2002 race in Vietnam , team Stray Dogs was highlighted during the coverage of the race on Outdoor Life Network (OLN). For the 1997 race in South Africa , the Stray Dogs were featured on ABC's Wide World of Sports.

 

Primal Quest

Covering Subaru Primal Quest around Lake Tahoe , reporter Paul McHugh wrote in the September 18, 2003 issue of the San Francisco Chronicle, “The main virtue an adventure racer must display is tenacity. A rattlesnake that bit Marshall Ulrich of Team Leatherman/Stray Dogs on his left ankle during the first night of the Subaru Primal Quest was only slightly tenacious. The viper gripped with its fangs until Ulrich swung his hand down to smack it away. Ulrich countered with a supreme tenacity. Though his ankle swelled to twice its normal size, and weakness and nausea forced him to shift the burden of his pack to a teammate, Ulrich continued to push himself through rugged Sierra terrain….After covering more than 400 miles of the 457-mile course, [Stray Dogs] members beat feet along the rough Rubicon Trail from Loon Lake, heading back to Homewood, where they could reboard their kayaks and finish their circumnavigation of Tahoe to end the race. The teammates -- Ulrich, Mark Macy, Adrian Crane and Jodi Zwicky -- were coated in grime, streaked by sweat and crimson with sunburn. They had slept less than 12 hours in the entire previous week. But their hiking pace still seemed brisk…Most race observers would not exclude [team Stray Dogs] from a roster of top teams. ‘Those guys are tough. They're the Original Gangsters of adventure racing,' said the Quest's publicity director Gordon Wright.”

 

 

Advertising

Each member of the team has experience endorsing sponsor products. We have appeared at numerous photo shoots for print advertising purposes, and we have been involved in radio and television advertising projects.

Outdoor Photographers

Each year the world's best outdoor photographers follow as much of the Eco Challenge and Raid Gauloises as they are able to get to. We have been associated with many of these photographers over the years. Because of these relationships, prior to the event we can arrange to have them photograph us throughout the race for use in advertising programs.

Team Member Magazine Covers and Articles

As a further example of the extent of our media coverage, we have provided some information regarding a few articles and magazine covers for just one of our members, Marshall Ulrich.

 

Marathon and Beyond—January/February 2004

The article “When Out-and-Back Just Doesn't Get It Done, The Desert Asserts and Allure That Can Make Runners Go to Extremes” by Marshall Ulrich appeared in the January/February 2004 issue of Marathon and Beyond. The story is about Marshall 's quad crossing of Death Valley as a fundraiser for the Religious Teachers Filippini, a group that helps war-widowed women and starving children in some of the poorer countries in the world. The start of the event was a feature on the NBC Today Show and the Quad was a great success, raising over $70,000. As Marshall explains in the article, “The recognized course starts at Badwater , California , elevation 282 feet below sea level…At 124 miles, just above Lone Pine, California , the course climbs up to the Mount Whitney Portals, where the organized race ends at 135 miles. To make a complete 146-mile crossing entails continuing to the top of Mount Whitney , 14,494 feet above sea level. For a crossing to be recognized as official, it must be done during July or August, when the temperature typically ranges between 120 degrees in the desert to below freezing on the mountain. These two points—Badwater and the Whitney summit—represent the lowest and highest points in the contiguous United States . The total elevation gain for a one-way trip is about 19,000 feet. Reversing the course makes it an out-and-back or double crossing, adding another 5,000 feet of elevation gain…bringing the total gain up to about 24,000 feet. Turning around and doing another double brings the mileage to a total of 584 miles with 48,000 feet of elevation gain and…a total elevation change of 96,000 feet.”

 

Adventure Sports—July 2003

The July 2003 issue of Adventure Sports magazine included an article by Marshall Ulrich in the feature section “Getting Disciplined.” In the article, Marshall provided six tips on “Running/Trekking” including “vary the terrain…do different mileages and speeds…hydrate and eat… take the right equipment…train with a friend…and remember that every day is a gift.” This issue also included the article “One is Enough” about climber Aron Ralston who had “cut off his own arm to save his life during a canyoneering accident.” Among other things, the article discussed the 2002 climb of “Alaska's 20,320-foot Mount McKinley” which Ralston completed with “adventure photographer Tony Di Zinno…Ulrich, mountaineering legend Gary Scott and Charlie Engle, another adventure racer and Eco-Challenge veteran…The group called themselves The Stray Dogs, as an extension of Ulrich's racing team…When discussing the critics who questioned Ralston's wisdom for going alone, Ulrich spoke out with certainty. ‘Aron had more right to be there than anyone I know,' he said. And Ulrich's list of acquaintances is impressive. He is one of only three people to compete in all nine Eco-Challenge adventure races, is one of the most accomplished ultra-runners in the U.S. and has climbed, biked and kayaked with the best outdoorsmen and women on the planet.”

 

Outside—December 2001

Marshall Ulrich was listed as one of the members of Outside magazine's “A-Team” in the December 2001 issue. The “A-Team” included the 25 best climbers, explorers, kayakers, guides, enviro-crusaders, and other forces of nature. Marshall was listed as their choice for “Endurance King.” The article included highlights of Marshall 's adventures, including… “Though he's lately made a name for himself as an adventure racer…Ulrich is best known for his feats at the Badwater Ultramarathon, a [146]-mile midsummer race from the bottom of Death Valley (North America's lowest point, 282 feet below sea level, and also its hottest) to the top of Mount Whitney (at 14,495 feet, the highest point in the Lower 48). Having already won the race four times, in 1999 Ulrich came up with a twist: complete the same route solo and without support…[In 2000], in a benefit for a Third World hunger relief program, Ulrich ran from Death Valley to the summit of Mount Whitney and back, and then turned around and did it again—a 584-mile “quad” (the equivalent of 22 consecutive marathons) that took him a mere ten days and 13 hours.”

 

Trail Runner—June/July 2001

Marshall was highlighted as one of the “Legends of the Trail” in the June/July 2001 issue of Trail Runner magazine – and was on the cover. The magazine selected Marshall as one of the “10 runners with a living legacy.” As Mark Macy was quoted in the article, “There's no question that Marshall 's success is due to his unfailing mental toughness and intense desire to succeed.” The article also explains that, “Ulrich started running to combat stress at age 29 when his first wife contracted cancer. After a decade of ultrarunning, Ulrich began setting his sights on one special goal a year. ‘Something that people think is impossible,' he explains, ‘and I prove it to myself that in can be done. The spirit can rise to it.'”

 

Marathon and Beyond—July/August 2000

In the July/August 2000 issue of Marathon and Beyond, Marshall was on the cover and wrote an article about his solo across Death Valley . Titled “My Most Unforgettable Ultramarathon (And What I Learned From It): Death Valley 1999,” the article chronicled “the first successful unaided, self-contained crossing of Death Valley and the ascension of Mt. Whitney .” However, as Marshall explained, “A factual account of my solo may or may not be interesting to you; for me, relating the facts is anticlimactic, in that the significance lies within the process itself. Some runners will understand what I'm talking about, but I suspect some brows may rise, because many athletes view records, first-run events, and wins as significant in the scheme of life. But what is really important is that we fight the fight, dream the dream, and go out and do something.”

 

Summary of Media Exposure

To summarize, team Stray Dogs has received media coverage, including highlights of the team and/or individual participation in events, from the following media. In addition, the team and members of the team have appeared on, or written articles for, numerous Internet Web sites.

Television

 

•  48 Hours

•  ABC Wide World of Sports

•  Access Hollywood

•  CBS News

•  Dateline NBC

•  Discovery Channel

•  ESPN

•  National Geographic

•  Outdoor Life Network (OLN)

•  Real TV

•  Today Show

 

Magazines

•  Adventure Sports

•  Newsweek

•  Adventure Sports

•  Outside

•  Physical

•  Rocky Mountain Sports

•  Sports Illustrated

•  Sports Illustrated Women

•  Trail Runner

•  T.V. Guide

 

Newspapers

•  Denver Post

•  Fort Morgan Times

•  Los Angeles Times

•  Malibu Surfside News

•  San Francisco Chronicle

 

 

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